Jeep X Merrell
PROJECT DESCRIPTION
In October 2024, Merrell partnered with Jeep to launch an eco-conscious collaboration celebrating innovation and adventure. Unbound Creative joined the campaign as the lead media team on a cross-country road trip, leading campaign planning, production coordination, and fast-turnaround content creation designed for social platforms.
Operating as a mobile production unit, we worked across constantly changing locations, weather conditions, travel schedules, and natural light constraints while capturing content in real time alongside the campaign team. Using an agile, documentary-style approach, we balanced branded storytelling with spontaneous moments of exploration to create a high-energy visual narrative that built momentum and audience engagement around the launch.
MEDIA GALLERY
"Matt and Colleen are the perfect creative partners—adaptable, adventurous, and an absolute joy to work with. Their ability to go with the flow made our travels seamless, even when things didn’t go exactly as planned. Their passion for storytelling shines through in every piece of content, and we couldn’t be more grateful for their talent, energy, and professionalism. Truly incredible partners!"
- Devon Vanoostveen, Merrell
